Sneak Peak at Virgin Australia’s New Business Class
Virgin Australia has unveiled its new business class cabin on Monday, which boasts a modern luxurious design and the most generous business class seat on the market. Virgin Australia’s chief executive John Borghetti said the new business class “sets a new standard in domestic business class around the world,” and is sure to up the ante in the highly-competitive Australian airline market. The airline is hoping to beat its way out of a recent struggle with profitability and weak performance.
The new redesign includes spacious 80-inch-long and 28-inch-wide seats arranged in a one-two-one configuration to allow for immediate aisle access for each business class passenger. Sliding screens between center seats allow for more privacy. Further, each business class customer will be able to enjoy a hotel-style turn-down service for greater comfort in their fully-flat bed. Sleek dark grey and white interiors feel modern and stylish.
In terms of technology, Virgin’s user interface has been enhanced and provides 400 hours of in-seat entertainment, all on their newly-installed 16-inch high-definition touch screen televisions. By the end of October, all Airbus A330 aircrafts will feature the newly-redesigned business class, in order “to get more market share,” according to Borghetti.